This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.See Naomi Klein, No Logo (London: Flamingo, 2001). ... In the United States, the first model to bear the transition name (Datsun by Nissan) was the 1981 Maxima 810 (also the first export model to have a partly nonnumeric name). ... Gray market activity refers to the legal importation of genuine goods into a country by intermediaries other than the authorized distributors. ... For a discussion of the problems in translating market survey instruments, and a guide to conducting internationalanbsp;...
|Title||:||Total Global Strategy II|
|Author||:||George S. Yip|
|Publisher||:||Pearson College Division - 2003|