Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo pAigina.If services such as tour tickets or hotel rooms are not consumed by tourists, potential revenue is lost, though the costs are still incurred. In addition ... Wherever your city is located, remember that many tourists will need information on where they can worship (Keefe, 1998). Questions ... After production, the characteristics of one Honda Civic shouldna#39;t vary from another Honda Civic of the same model type.
|Title||:||Tourism Marketing for Cities and Towns|
|Author||:||Bonita M. Kolb|
|Publisher||:||Routledge - 2006|