Trading Up

Trading Up

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Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3, 000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.a cafAc, shops, a bookstore, and a variety of events and programs designed to bring the dolls and their stories even more alive for the visitors. ... And there are after- school teas, cooking classes, book signings, and the American Girl photo studio, where any childa#39;s picture can be ... Young girls beg their parents to take them to the Chicago store in much the same way that others yearn for Walt Disney World.

Title:Trading Up
Author:Michael J. Silverstein, Neil Fiske, John Butman
Publisher:Penguin - 2008-04-29


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