The first and only text for managerial economics to be organized around Oliver Williamsonas basic paradigm, TRANSACTIONS AND STRATEGIES: ECONOMICS FOR MANAGERS takes a modern approach to managerial economics that is uniquely suited to todayas business students. Organized around the idea that transactions are the fundamental unit of economics and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary text brings the course materials for managerial economics up to date with the theory and practice of the field. The first half of the text covers the familiar economic theory of markets when transactions are standardized while the second half focuses on contracts, risk and asymmetric information, and organizational design. Vivid examples found in each chapter highlight important concepts and help your students become informed business decision makers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.How would the example change if the apple farmer had opportunity costs? ... Ayres and Levitt found that annualized installation and service charges on a LoJack averaged about $97 per year, and the loss per stolen car (averaged over those recovered and ... mid-range models of popular brands like the Honda Accord and Toyota Camry whose parts are easy to sell. ... Copyright 2010 Cengage Learning.
|Title||:||Transactions and Strategies: Economics for Management (with InfoApps)|
|Publisher||:||Cengage Learning - 2010-02-03|