Transforming Images

Transforming Images

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Contemporary social and cultural life is increasingly organised around a logic of self-transformation, where changing the body is seen as key. Transforming Images examines how the future functions within this transformative logic to indicate the potential of a materially better time. The book explores the crucial role that images have in organising an imperative for transformation and in making possible, or not, the materialisation of a better future. Coleman asks the questions: which futures are appealing and to whom? How do images tap into and reproduce wider social and cultural processes of inequality? Drawing on the recent a€˜turnsa€™ to affect and emotion and to understanding life in terms of vitality, intensity and a€˜livenessa€™ in social and cultural theory, the book develops a framework for understanding images as felt and lived out. Analysing different screens across popular culture a€“ the screens of shopping, makeover television programmes, online dieting plans and government health campaigns a€“ it traces how images of self-transformation bring the future into the present and affectively a€˜draw ina€™ some bodies more than others. Transforming Images will be of interest to students and scholars working in sociology, media studies, cultural studies and gender studies.As I go on to argue, this is important because online dieting is producing new temporalities that work through the generation ... As I have discussed, the original Weight Watchers plan that progressed through weekly group meetings has been anbsp;...

Title:Transforming Images
Author:Rebecca Coleman
Publisher:Routledge - 2015-01-28


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