Travel and Tourism Public Relations

Travel and Tourism Public Relations

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Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.The opening chapter explains the recent growth of industry PR, and travel aamp; tourism news coverage which today focuses on the considerable economic benefits of the industry.

Title:Travel and Tourism Public Relations
Author:Dennis E. Deuschl
Publisher:Routledge - 2006


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