Travelling Goods, Travelling Moods

Travelling Goods, Travelling Moods

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Looking at cultural appropriation from around the world, this volume uses the field of cultural studiesa€”heavily influenced by both economics and sociologya€”as a lens through which to view the paradigm of transcultural consumption. The editors present a variety of consumptive phenomena including: the introduction of Chinese foods to the United States, Ford cars in Germany, and American schoolbooks in the Philippines. Rejecting the idea that these interactions were simply forms of a€œAmericanization, a€ Travelling Goods, Travelling Moods fills a gap in consumer studies and enriches the debate about cultural transfer.On January 5, 1925, the Ford Motor Company Stock Corporation was established in Berlin, and on August 18 of that year, ... machinery and conveyer lines, and assembly began ofModel TT trucks in April of 1926 and of Model T cars in June.

Title:Travelling Goods, Travelling Moods
Author:Christian Huck, Stefan Bauernschmidt
Publisher:Campus Verlag - 2012-09


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