qThis book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business researchq--Provided by publisher.The customer-service life cycle: A framework for improving customer service through information technology. The Cornell Hotel and ... Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway. Journal of ... Industrial Marketing Management, 38, 468a476. doi:10.1016/j.indmarman.2008.02.012 Provan, K. G., aamp; Kenis, P. N. (2008). Modes ofanbsp;...
|Title||:||Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions|
|Publisher||:||IGI Global - 2013-09-30|