Trust Me, I'm Lying

Trust Me, I'm Lying

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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture... 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you. From the Trade Paperback edition.One blog headline summed it up well: a€œTucker Max Proves You Can Pay Celebrities To Tweet Whatever You ... So even if they were paid fairly for their contributions, it wouldna#39;t be much of a paycheck. ... At American Apparel I have two full-time employees whose job it is to research fashion bloggersa€”girls who post photos ofanbsp;...

Title:Trust Me, I'm Lying
Author:Ryan Holiday
Publisher:Penguin - 2012-07-19


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