TV Commercials: How to Make Them

TV Commercials: How to Make Them

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Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.In todaya#39;s market we usually create a bid using a template that essentially asks questions about the cost factors that need to be added into the budget. ... as crew, craft services (food), location scouts, fire safety officers, police and crowd control, etc., as well as rentals for the various types of gear and services. ... A sample production bid form is included in Chapter 10, Useful Forms and Reference Material.

Title:TV Commercials: How to Make Them
Author:Ivan Cury
Publisher:CRC Press - 2013-01-25


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