Ultimate Guide to Facebook Advertising

Ultimate Guide to Facebook Advertising

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qCovering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customersq--They built the worlda#39;s first pay-per-click money machine, and they had it made in the shade. They organized all the chaos of the internet and started selling clicks. Now search engines could finally start making some money. And baby, did theyanbsp;...

Title:Ultimate Guide to Facebook Advertising
Author:Perry Marshall, Keith Krance, Thomas Meloche
Publisher:Entrepreneur Press - 2015-02-03


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