Ultimate Guide to Pay-Per-Click Advertising

Ultimate Guide to Pay-Per-Click Advertising

4.11 - 1251 ratings - Source

Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal whata€™s going wrong and provide solutions to fix it. Using proven strategies from todaya€™s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, qsearch extensionsq have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy qcall meq buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.If Ia#39;m willing to pay the search engine $100 for an ad, they make money and my ad runs. Wea#39;re both happy, so why doesna#39;t it work this way? To see why, consider for a moment the following ad: Free Puppies and Diamonds Lottery winneranbsp;...

Title:Ultimate Guide to Pay-Per-Click Advertising
Author:Richard Stokes
Publisher:Entrepreneur Press - 2014-03-18


You Must CONTINUE and create a free account to access unlimited downloads & streaming