From the Publisher: Uncommon Grounds is the definitive history of coffee-from its discovery on an Ethiopian mountainside to the age of Starbucks and the coffee crisis of the twenty-first century. A sweeping epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, slavery, the rise of brand marketing, global inequities, fair trade, revolutions, health scares, environmental issues, and the rediscovery of quality. Replete with a cast of eccentric characters-all of them suffused with a passion for the golden bean-Uncommon Grounds is nothing less than a coffee-flavored history of the world, the classic work on coffee culture, fully updated for our times.In Denial During the late 1950s, the U.S. coffee industry entered a period of what pop psychologists would call adenial. ... aThe coffee manufacturer that decides to use the same personality technique and hires the services of one Elvis Presley could enjoy a ... The simple, functional drip brewer featured a wood and leather handgrip at its waist. It made good coffee, but it was difficult to clean. ... The simpler German Melitta cone drip system did not appear in the United States until 1963.
|Publisher||:||Basic Books - 2010-09-28|