Understanding Global Strategy

Understanding Global Strategy

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Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for todaya€™s global strategy courses.Key learning features include:Premium Case Studies a€“ a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action a€“ a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions a€“ are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activitiesThis textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.... and low co-ordination in the 1980s, a way of capturing in the matrix their traditional multidomestic MNC structure at that time. ... We have also shown Toyota of Japan twice: first (top right) as it was structured in the 1970s, with a concentrated ... The problem with this model is that there are many examples of internationalizing companies who have merely gone for large ... In the current global economy the more recent model of a#39;born globala#39; internationalization ( Knight et al., 2004) isanbsp;...

Title:Understanding Global Strategy
Author:Susan Segal-Horn, David Faulkner
Publisher:Cengage Learning EMEA - 2010


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