Understanding SEO

Understanding SEO

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The weba€™s more crowded than ever a€“ and that means Search Engine Optimization is more critical than ever. All too often, SEO is viewed as a mysterious a€œblack arta€ a€“ but it doesna€™t need to be. In Understanding SEO: Building a Foundation for Long Term Success, leading practitioner Melanie Mitchell completely demystifies SEO, showing you how to grab value from a€œlow hanging fruit, a€ and start optimizing everything from pages, text, and keywords to images a€“ even your pagea€™s underlying HTML code. Mitchell shows how to craft a strategy that reflects your specific goals for attracting qualified traffic. Youa€™ll learn how to go beyond mere rankings to measure everything from the quality of visitor engagement to sales conversions; how to structure sites that are friendlier to both searchers and search engines; how to earn the honest external links that search engine algorithms love; and a whole lot more. Along the way, Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If youa€™re responsible for attracting more and better web traffic, this is the simple, usable, up-to-date SEO introduction youa€™ve been looking for!Example of a typical Search Engine Results Page (SERP) that denotes paid and organic search: a#39;You Search Images ... Get One 50 /o Off a#39;wlwyankeecmdbcow P392 days Buy2 Lg Jars - Get 1 Free! ... by Category - Lotion, Candles, Soap ww- vbathandbo dyworks corn/categoryfindexjspa#39;lcategoryld Shop Category at Bath 8.

Title:Understanding SEO
Author:Melanie Mitchell
Publisher:FT Press - 2012-05-14


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