Understanding Social Entrepreneurship

Understanding Social Entrepreneurship

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qThis book seeks to provide graduate-level and upper-division or honors undergraduate students with a comprehensive understanding of the emerging and rapidly growing field of social entrepreneurship. It is the most complete text on the subject available, exploring both the theory and practice of social entrepreneurship and blending these seamlessly through examples, case studies, the voices of practicing social entrepreneurs, and special features that put students in a position that requires creative thinking and strategic problem solvingq--Their success proves that consumers are willingto pay a premium for design and support brands that aid causes they care about. American Apparel, known for its practice ofusing domestic labor and paying fair wages, to attend school. ... This companyhas struggled with successfully marketing its brand, and does not go nearly as far as Loyal Label in providing transparency ofimpact. of the ... Mycoskie contributes much of the branda#39;s success to the aquot;one for oneaquot; model that TOMS uses.

Title:Understanding Social Entrepreneurship
Author:Jill Kickul, Thomas Lyons
Publisher:Routledge - 2012-03-22


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