The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.Where product value applies to how well the product performs its functions each time it is used, service value relates to how well the product will perform over time . ... 100, 000 mile warranty) to lower involvement, even routine purchases (e. g., Walmarta#39;s liberal return policy). ... Leveraging service value can help to overcome any problemsareal or perceivedayour firm might encounter in a new market.
|Title||:||Understanding the Global Market: Navigating the International Business Environment|
|Author||:||Bruce D. Keillor|
|Publisher||:||ABC-CLIO - 2013-02-07|