Statistics indicate more than 50 percent of all new businesses will fail within five years, and 50 percent of the survivors will fail during the following five-year period. But there are ways to survive and thrive. In Unlocking Your Entrepreneurial Potential, author and entrepreneur Tim S. McEneny shares insights from his thirty-year entrepreneurial career to help other self-funded entrepreneurs unlock their potential and improve their probability of success.Since 2000, direct mail has been replaced by e-mail marketing because of the low cost and relatively high return-on-investment. Nonetheless, many of the principles of direct mail can be applied to e-mail marketing campaigns. What Do Directanbsp;...
|Title||:||Unlocking Your Entrepreneurial Potential|
|Author||:||Tim S. McEneny|
|Publisher||:||iUniverse - 2011-09-01|