Findings of the study offer both theoretical and practical implications. The study proposes an integration of the TAM and the uses and gratifications approach by incorporating motivations as critical constructs that facilitate perceived ease of use and perceived usefulness. Moreover, the study suggests that the vendors of computer-based VoIP phone service need to develop unique features and functions beyond the cost advantage of the technology.... computer-based VoIP phone service does not require a lot of effort; 3) I find computer-based VoIP phone service easy to ... 5) Using computer-based VoIP phone service is a convenient way to make phone calls (Cronbacha#39;s alpha = 0.91 ).
|Title||:||User Acceptance of Computer-based VoIP Phone Service: An Application of the Technology Acceptance Model|
|Publisher||:||ProQuest - 2007|