Using Research in Public Relations

Using Research in Public Relations

4.11 - 1251 ratings - Source

A user friendly research tool that will enable readers to understand how research fits into public relations management.Notice that APA style differs significantly from the approach used in this book. ... Regardless of which style you use, keep the appropriate manual handy.6 Appendices Use appendices to attach ... that getting research results to potential users quickly may be more important than taking time to create an attractive presentation.

Title:Using Research in Public Relations
Author:Glen M. Broom, David M. Dozier
Publisher:Prentice Hall - 1990


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