Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.As stated earlier, Prius sales in 2006 were 20% of the combined sales of Prius and Camry. This figure may not ... In 2006, hybrids made up only 1.8% of all vehicle sales. o In 2006, Prius sales were 20% of the combined sales of Toyotaa#39;s Camry ... References. Greene DL, Duleep KG, McManus W (2004) Future potential of hybrid and diesel powertrains in the us light-duty vehicle market. ... J.D. Power and Associates, Detroit, MI Ong P and Hasselhoff K (2005) High interest in hybrid cars.
|Title||:||Value Driven Product Planning and Systems Engineering|
|Author||:||Harry E. Cook, Luke A. Wissmann|
|Publisher||:||Springer Science & Business Media - 2007-08-28|