How qpublicq is public television if only a small percentage of the American people tune in on a regular basis? When public television addresses qviewers like you, q just who are you? Despite the current of frustration with commercial television that runs through American life, most TV viewers bypass the redemptive qoasis of the wastelandq represented by PBS and turn to the sitcoms, soap operas, music videos, game shows, weekly dramas, and popular news programs produced by the culture industries. Viewers Like You? traces the history of public broadcasting in the United States, questions its priorities, and argues that public TV's tendency to reject popular culture has undermined its capacity to serve the people it claims to represent. Drawing from archival research and cultural theory, the book shows that public television's perception of what the public needs is constrained by unquestioned cultural assumptions rooted in the politics of class, gender, and race.A7. 62. Patrick Buchanan, aOf Public TV, Public Affairs and Politics, a TV Guide, May 15, 1976, p. A3. Epilogue 1. ... Beyond the Vast Wasteland: Cultural Policy and Television in the U.S., a Television and New Media 1 (February 2000): 91a 113.
|Title||:||Viewers Like You|
|Publisher||:||Columbia University Press - 2002-09-17|