Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries and reveal how a few powerful ad-buying companies decide what consumers will see, hear, and read--and ultimately buy.In 2004, more than 13 million had voted by cell phone. ... Verizon customers could catch mini-moments from ... itself the worlda#39;s largest mobile-content provider, created the first domestic made-for-cell series, Swaya#39;s Hip-Hop Ownera#39;s Manual.
|Title||:||Watch This, Listen Up, Click Here|
|Author||:||David Verklin, Bernice Kanner|
|Publisher||:||John Wiley & Sons - 2007-04-20|