We Are What We Sell

We Are What We Sell

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In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of qthe American dream.q The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.Now, the success of the Kardashian reality shows has prompted E! to brand itself as the network that can create new reality stars, as evidenced by the comments of their executive vice president for original programming, Lisa Berger: a€œIt hasanbsp;...

Title:We Are What We Sell
Author:Danielle Sarver Coombs, Bob Batchelor
Publisher:ABC-CLIO - 2014-01-15


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