Web Advertising and Marketing by Design

Web Advertising and Marketing by Design

4.11 - 1251 ratings - Source

A step-by-step guide to using Microsoft Internet Explorer, FrontPage, Image Composer, Microsoft Word, and Outlook to create advertising and promotional pieces for the Webanner ads are rectangular graphics containing links to an advertisera#39;s home page . ... Although record-breaking banner ad response rates can be as high as 30 percent, the average response rate is 2 percent, ... little cash to spend on advertising, barter exchange with networks such as the Internet Link Exchange offers a low-cost alternative. ... Click here for a free month of MSNaquot; Promlor from Microsoft.

Title:Web Advertising and Marketing by Design
Author:Mary Jo Fahey
Publisher: - 1998-01


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