Whether youare gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of librariesa educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one anotherVendor: OpenX URL: http://piwik.org/ Pricing: Free Hosting: Local only Support: Documentation, FAQs, blog, forum Open source: Yes ... www.webalizer.org Pricing: Free Hosting: Local only Support: FAQ and aSimpletona#39;s Guide to Web Server Analysisa Open source: Yes ... uses for libraries: Extensive language support; fast; command line report configuration; perhaps not user-friendly to those who are notanbsp;...
|Title||:||Web Analytics Strategies for Information Professionals|
|Author||:||Tabatha Farney, Nina McHale|
|Publisher||:||American Library Association - 2013|