Web Words That Work

Web Words That Work

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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your companya€™s Facebook page? Or write a great Google AdWords ad? You know ita€™s important. Your image is at stake. Maybe a lot ofmoney, too. But youa€™re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide youa€“even if youa€™ve never done it before! Think you cana€™t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, youa€™ll learn how to grab hold of people in secondsa€“because thata€™s all the time youa€™ve got! a€c The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner a€c Keep it short, keep it simple! a€c Think like your readers, fire them up, and get them to act! a€c Write text that search engines and humans will both love a€c Be absolutely clear! Squeeze all the confusion out of your content a€c Make sure you know just enough grammar and punctuation a€c Combine text and visuals to make them both work better a€c Choose the right delivery formats a€c Integrate your copy into an existing web page design a€c Work well with web designers and developers Detailed, expert guidance for writing: a€c Web pages a€c Online articles a€c Blog posts a€c Social media updates a€c Web ads a€c Email promos a newsletters a€c Online press releases a€c Online help a FAQs a€c Smartphone a tablet content a€c Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using GoogleAr AdWords and AdSense; Using GoogleAr Search; The Complete Idiota€™s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Millera€™s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.When it comes to writing mobile copy, you have to adjust your text to fit the smaller screens of smartphones and other mobile devices. ... Web pages keep getting wider and wider to fill the space on widescreen monitors; we employ banner ads and ... You also have to make sure your content is visible on the small screen.

Title:Web Words That Work
Author:Michael Miller
Publisher:Que Publishing - 2012-12-27


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