Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your companyas Facebook page? Or write a great Google AdWords ad? You know itas important. Your image is at stake. Maybe a lot ofmoney, too. But youare not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide youaeven if youave never done it before! Think you canat write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, youall learn how to grab hold of people in secondsabecause thatas all the time youave got! ac The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner ac Keep it short, keep it simple! ac Think like your readers, fire them up, and get them to act! ac Write text that search engines and humans will both love ac Be absolutely clear! Squeeze all the confusion out of your content ac Make sure you know just enough grammar and punctuation ac Combine text and visuals to make them both work better ac Choose the right delivery formats ac Integrate your copy into an existing web page design ac Work well with web designers and developers Detailed, expert guidance for writing: ac Web pages ac Online articles ac Blog posts ac Social media updates ac Web ads ac Email promos a newsletters ac Online press releases ac Online help a FAQs ac Smartphone a tablet content ac Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using GoogleAr AdWords and AdSense; Using GoogleAr Search; The Complete Idiotas Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Milleras books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.When it comes to writing mobile copy, you have to adjust your text to fit the smaller screens of smartphones and other mobile devices. ... Web pages keep getting wider and wider to fill the space on widescreen monitors; we employ banner ads and ... You also have to make sure your content is visible on the small screen.
|Title||:||Web Words That Work|
|Publisher||:||Que Publishing - 2012-12-27|