Offers an up-close look at Bill Roedy, Chairman and CEO of MTV International, the world's largest international entertainment network and best-known media brand, and describes the innovative business strategies he used in an environment of continually evolving and developing communications platforms.We began by broadcasting 40 colorful, creative, and very cutting-edge public- service videos created for free by six Los Angeles advertising agencies. ... episode of Pimp My Ride in which we installed in a 1965 Chevy Impala an 800- horsepower diesel engine that ran on biofuel. ... But as other issues having an impact on young CH007 28 March 2011; 15:25:15 228 WHAT MAKES BUSINESS ROCK.
|Title||:||What Makes Business Rock|
|Publisher||:||John Wiley & Sons - 2011-05-03|