Who Owns the Media?

Who Owns the Media?

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This thorough update to Benjamin Compaine's original 1979 benchmark and 1982 revisit of media ownership tackles the question of media ownership, providing a detailed examination of the current state of the media industry. Retaining the wealth of data of the earlier volumes, Compaine and his co-author Douglas Gomery chronicle the myriad changes in the media industry and the factors contributing to these changes. They also examine how the media industry is being reshaped by technological forces in all segments, as well as by social and cultural reactions to these forces. This third edition of Who Owns the Media? has been reorganized and expanded, reflecting the evolution of the media industry structure. Looking beyond conventional wisdom and expectations, Compaine and Gomery examine the characteristics of competition in the media marketplace, present alternative positions on the meanings of concentration, and ultimately urge readers to draw their own conclusions on an issue that is neither black nor white. Appropriate for media practitioners and sociologists, historians, and economists studying mass media, this volume can also be used for advanced courses in broadcasting, journalism, mass communication, telecommunications, and media education. As a new benchmark for the current state of media ownership, it is invaluable to anyone needing to understand who controls the media and thus the information and entertainment messages received by media consumers.the innovation of cable TV and DBS, discussed earlier, these networks captured a smaller share of viewers. ... the WB television network and Paramount Pictures (owned by Viacom) owning UPN.36 That broadcast television is still a vital oligopoly ... Corporation agreed to pay $435 million for stations in Orlando, Florida; Greenville, South Carolina; and Portland, Oregon. ... it provided the direct impetus for two of the most successful magazines of all times: first TV Guide and later People.

Title:Who Owns the Media?
Author:Benjamin M. Compaine, Douglas Gomery
Publisher:Routledge - 2000-07-13


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