Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesiaan entertaining and insightful tour guideadecodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.... marketing, and advertising since the advent of the latter as a social force in the early part of the twentieth century. ... As Altman (2006: 70) points out, numbers are magical given their various connotations: Think about the difference ... the Saab line of cars that all start with the number 9, the Mazda RX-7, the Pontiac G6, the Corvette C6, the Audi A4, ... Just think of the number 13 and how many high- rises in large cities acknowledge its numerological value by simply avoiding to use it.
|Title||:||Why It Sells|
|Publisher||:||Rowman & Littlefield Publishers - 2007-09-21|