This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.ALDECA also manufactured small amounts of vodka and wine on a manual production line. ... A twelve-month calendar appeared at the bottom of the poster so that, according to Sr. Barjum, aquot;the cantina owners ... Less successful marketing campaigns, such as neon signs for distributors and metal signs for cantinas, were anbsp;...
|Author||:||John S. Hill|
|Publisher||:||South-Western Pub - 2005|