This is the comprehensively revised second edition of a popular professional book on textbook writing and finding one's way in the higher education publishing world--for academic authors and editors, college instructors, and instructional designers. The second edition has two new chapters on the latest industry trends--such as the pricing revolt, open access movement, and wiki-textbook phenomenon, and on the use of learning objectives to structure textbook package development. Every chapter features new sections, links, forms, models, or examples from an even greater range of college courses. Contains updated and expanded appendices, glossary entries, references, bibliography entries, and index. BISAC: Language Arts a Disciplines/Authorship and PublishingThe ACS Style Guide: Effective Communication of Scientific Information, 3rd ed. American Chemical Society and Oxford University Press, 2005. Cole, David. Complete Guide to Book Marketing. Allworth Press, 2004. Columbia Guide to Onlineanbsp;...
|Title||:||Writing and Developing Your College Textbook|
|Author||:||Mary Ellen Lepionka|
|Publisher||:||Atlantic Path Publishing - 2008|