WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and childrenas formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. /New material on social media allows todayas students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.A client says, a#39;Too many young copywriters come in with only one idea and cana#39;t do a good job of showing why it ... a thorough basic understanding of the English language, how the media work and the discipline to work within time and spaceanbsp;...
|Title||:||Writing for Television, Radio, and New Media|
|Publisher||:||Cengage Learning - 2014-01-01|